According to China Tourism Research Institute, China had 61.90 million outbound visitors in the first half of 2015, an increase of 12.1% compared with the same period in 2014. The main driving forces for the increase included personal income rise, favorable policies, and appreciation of RMB…… see more
According to China Tourism Research Institute, China had 61.90 million outbound visitors in the first half of 2015, an increase of 12.1% compared with the same period in 2014. The main driving forces for the increase included
personal income rise, favorable policies, and appreciation of RMB. However, because of the earthquakes in Indonesia and Nepal as well as MERS in South Korea, the growth rate of outbound tourism was gradually declining.
Outbound Tourism Destinations
Analyzing from travel destinations, Asia still dominated China’s outbound tourism market. From January to May 2015, South Korea still ranked as the No.1 destination country. Nevertheless, the situation changed after MERS broke out on
May 20th, which meant Japan moved into first place. As for European countries, Germany became popular among Chinese tourists as a result of simplified visa application procedures. In the first half of 2015, the number of Chinese visitors to Germany
was 1.7 times that of the same period of previous year. France, Italy and Switzerland, famous among Chinese citizens for romantic culture and art, also took a large market share. The number of mainland tourists visiting Hong Kong dropped dramatically
by over 50% due to the protests against mainland shoppers.
Top 10 Outbound Destinations in the First Half of 2015:
1. South Korea
4. Hong Kong
Outbound Travel During Holidays
Comparing the outbound tourism data on public holidays with that of the previous year, it is concluded that the total number of outbound tourists respectively grew by 10%, 37%, and 30% during the Chinese New Year, May Day, and Dragon
Boat Festival, except for the decrease of 5% during Qingming Festival. In 2014, the outbound tourism increased more rapidly during Chinese New Year Festival and Qingming Festival, while in this year, the outbound tourists number grew faster during
May Day and Dragon Boat Festival.
Outbound Tourists and Sources
As for gender proportion of Chinese
outbound tourists in the first half year of 2015, 64% were women. Fond of shopping, countries producing high-quality goods attracted them a lot.
Outbound tourists aged between 25 and 34 became the largest outbound tour group, indicating a younger average age.
From the perspective of outbound tourist sources, Guangdong Province still ranked as the first, followed by Zhejiang and Shanghai.
Trend of China Outbound Tourism
Based on the surveys conducted by travel agencies all around China, it is expected that the outbound tourism will see a substantial increase as a result of more convenient visa policies, summer holiday travel peak, and operation of
more international flights. In addition, with the implement of “One Belt and One Road” strategy this year, China’s outbound tourism market is endowed with more opportunities.
Data Source: China National Tourism Administration